Nyingchi, Tibet — surrounded by snow mountains, with winding roads. December 28, 2025 — During the 2025 Road Travel Conference held in Nyingchi, Tibet, SOIN AI, a subsidiary of Sointech (stock code: 871539) and a technology representative in road travel intelligence, deeply participated in the conference series throughout. SOIN AI CTO Tengyu Hu was invited to attend and delivered a keynote at the main forum, exploring with all industry parties the real deployment path of AI in road travel scenarios.
With the core philosophy of "The Road Is Life," the conference gathered numerous practitioners, academic experts and policy researchers from up and down the road travel industry chain — the most influential annual industry event in the road travel field. SOIN AI's participation marks Agentic AI technology moving from generic concepts toward deep value creation in vertical scenarios.
Core Activities Review: From Technology Sharing to Ecosystem Co-Building
As an important participant, SOIN AI was deeply involved in multiple core sessions:
At the centerpiece of the conference — the main forum of the 2025 Road Travel Ecosystem Conference — Mr. Hu delivered the keynote "The Boundless Road: How AI Reshapes the Experience and Imagination of Road Travel." Directly confronting the industry pain point of "many concepts, few deployments" in current AI travel applications, he systematically presented SOIN AI's full-chain solution built on the AWE engine: "intelligent pre-trip planning — real-time companionship during the trip — post-trip content consolidation," resonating widely with attendees.
Notably, during the conference, Mr. Hu was officially appointed as a Committee Director of the 2025 Road Travel Ecosystem Conference, and was interviewed by director Chen Bo. The interview was conducted by director Chen Bo, a veteran Chinese documentary filmmaker long devoted to human geography and road travel themes, whose works are known for their delicate humanistic perspective and poetic visual language, adept at capturing the spiritual core of travelers on the road. In the interview, drawing on SOIN AI's Agentic AI deployment experience in manufacturing and finance, Mr. Hu provided professional advice on topics such as data standards building for the road travel ecosystem, intelligent service interface specifications and cross-platform collaboration mechanisms, emphasizing that industry intelligent upgrading requires "first building the road travel intelligence foundation, then discussing the intelligent application ecosystem" — contributing systematic thinking from a technical perspective to the sustainable development of the road travel ecosystem.
At the 318 annual meeting and Road Travel Christmas Eve events, SOIN AI established deep connections with self-driving tour clubs, culture and tourism institutions and industry chain partners from across the country. These informal exchange scenarios built a valuable communication bridge between technology providers and industry practitioners.
At the Road Travel Ecosystem closed-door seminar, SOIN AI CTO Tengyu Hu participated in the establishment discussion of the industry's first authoritative award — the "Maliu Award." The award aims to build a value benchmark and incentive system for the road travel field and promote standardized industry development. Based on its technical accumulation in AI data modeling and industry research, SOIN AI provided in-depth research report support for the award's rule framework and evaluation mechanism, demonstrating the professional value of AI technology companies in industry governance.
In addition, SOIN AI attended the premiere of "Over That Mountain," part one of the National Road G318 documentary film trilogy, further deepening its understanding of the cultural connotations of road travel.
Paying Tribute to an Industry Pioneer: Li Keqi and the National Road G318
Mr. Li Keqi, the core initiator of this conference and founder of the National Road G318 "A Must-Drive in This Life" brand, has earned the respect of all participants through his long-term commitment and deep dedication to the road travel cause. For more than a decade, Mr. Li has worked consistently to elevate G318 from a geographic national highway into a national-level IP carrying cultural identity and lifestyle; the industrial ecosystem he has aggregated has become an indispensable value coordinate in the road travel field.
SOIN AI pays tribute to Mr. Li Keqi and his team. It is precisely practitioners like these — rooted in the industry and holding fast to their original aspiration — who provide real scenario soil and value anchors for technology application. Only by serving such industrial visions can technology truly release its social value.
Technical Strength Demonstrated: The AWE Engine Drives Road Travel Agent Deployment
What SOIN AI showed during the conference was not only depth of participation, but deployable technical strength. In his speech, Mr. Hu emphasized that the complexity of road travel dictates reliance on Agentic AI rather than traditional chatbots. "Traditional AI assistants can only 'answer questions,' while agents can 'autonomously understand intent — plan tasks — invoke tools — complete execution.' This ability to 'talk the talk and walk the walk' is the fundamental basis for AI to create value in real travel scenarios."
The underlying support for this capability is SOIN AI's proprietary Agentic Workflow Engine (AWE). As an enterprise-grade AI operating system, AWE has completed scaled validation in advanced manufacturing and finance, with three core advantages:
Multi-agent collaboration architecture: supporting route agents, budget agents, content agents and others working in parallel, achieving dynamic orchestration and autonomous execution of complex tasks;
Full-stack data access: integrating open APIs for maps, weather, traffic and more through the MCP standard protocol, and using Computer Use technology to break through the closed data barriers of content platforms, building a closed loop of "data — services — agents";
Embedded rather than replacement: AWE is designed as an intelligent plugin deeply integrated with the existing travel ecosystem (Ctrip, Fliggy, Amap and others), lowering deployment barriers and protecting customers' existing investments.
Built on the AWE engine, SOIN AI has formed a complete product matrix for culture and tourism scenarios: generating dynamic, adjustable itinerary plans within 5 minutes pre-trip; providing real-time risk alerts and emergency response during the trip; and automatically organizing materials into reusable knowledge assets post-trip. This closed loop has verified its engineering feasibility in projects such as "Smart Drive 318."
From B-End Strength to C-End Extension: SOIN AI's Strategic Layout
SOIN AI's core business focuses on enterprise-grade Agentic AI applications: in advanced manufacturing, the Autonomous Lifecycle Assistant (ALA) product serves R&D intelligence; in finance and real estate, the Agentic Documents Suite (ADS) achieves document processing automation. This deep participation in the Road Travel Conference marks the company extending its mature B-end technical capabilities to culture-tourism C-end scenarios.
The logic of this strategic extension is clear: road travel scenarios feature typical characteristics of "multi-source heterogeneous data, dynamic decision-making needs, long-chain service collaboration" — highly consistent with the underlying technical needs of B-end scenarios such as manufacturing R&D and financial document processing. SOIN AI does not build general-purpose large models, but distills industry know-how into reusable agent technology assets. This philosophy of "scenario-driven + knowledge assetization" gives it the ability to rapidly migrate and scale deployment in cross-domain applications.
Conclusion: Technology Empowerment, Ecosystem Co-Building
SOIN AI's trip to Nyingchi was not only a technology showcase, but a deep alignment of industrial values. The company firmly believes that AI's value lies not in replacing people's travel experience, but in handing complex transactional work to agents, letting people focus more on experiencing the road itself.
In the future, SOIN AI will work openly with all parties in the road travel ecosystem to co-build data sharing and service interoperability mechanisms, promoting the deep application of Agentic AI in culture and tourism. As Mr. Hu said in his speech: "AI applications — implementation is king." SOIN AI is willing to be a trusted technology partner for the intelligent upgrading of road travel, with solid engineering capability and reverence for the industry.